Most small-business owners know they need to be on Facebook, but it’s not always as simple as it sounds. A Facebook page requires not only hard work to achieve social media goals, but also care to avoid making a blunder that could hurt a company’s reputation, among other scary consequences.
Here are five mistakes to avoid when engaging with customers on the world’s largest social network:
1. Ignoring your Facebook page.
Once you establish your presence on Facebook, you must remain active to achieve your social media objectives. If you fail to post regularly, you can appear to be disinterested and lose your fan base. Instead, allot a certain amount of time each day — preferably multiple times a day — to post quality content and engage with current and potential customers.
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